About
About me
Hi, I’m Jelena. An interior designer and architect drawn to shaping spaces with intention, clarity, and feeling.

My story
My path started from early design and sculpting, to architectural research and a PhD exploring how spaces perform visually.
Today I design homes, studios, salons, offices, rental properties, and boutique hospitality concepts. Every design decision is built around clarity, purpose, and lasting value.
I’m based in Novi Sad and collaborate with clients worldwide.

How I work
Understanding first
Every project begins in the same place: understanding you. Before a single material is selected or a wall is moved, we define how your space needs to function and feel.
Clarity and purpose
Every design decision is built around clarity, purpose, and lasting value, for clients who want more than just a pretty space.
A calm, transparent process
From concept creation and 3D visualisation to technical drawings and implementation support, you’ll feel informed, involved, and supported at every stage.
Background
Beginnings
Early design and sculpting
Research
Architectural research
PhD
A doctorate exploring how spaces perform visually
Today
Interior design studio, based in Novi Sad
Collaborating with clients worldwide.